SEO Tools. Yoast SEO or Ahrefs

Yoast SEO assists you in optimizing your website content for search engines resulting in a significant increase in organic traffic. Ahrefs provides in-depth SEO analysis competitor research and keyword tracking for more advanced users.

Pricing 

Yoast SEO offers a free plan with basic features. Paid plans start at 
$89/year. Ahrefs – Paid plans only start at $99/month.

Google Rating 

Yoast SEO has 4.5 stars on Google Reviews. 
Ahrefs has 4.8 stars on Google Reviews.

Read more here : https://blog.djobzy.com/2023/07/25/15-digital-marketing-tools-to-boost-your-company/